Join Our Dynamic Team in Shaping the Future of Aged Care Services
TriCare, one of Queensland’s largest providers of retirement communities and aged care services, is seeking a passionate and experienced Senior Marketing Specialist. This role offers an exciting opportunity to lead and innovate in our marketing strategies, driving customer engagement and enhancing our brand presence in a highly rewarding sector.
This is a contract position from February to July 2024 with the possibility of extending it on a full-time or part-time basis. You will be based at our head office in Mt Gravatt, Brisbane South, and occasionally travel to our locations to oversee the production of assets.
Your Role:
As a Senior Marketing Specialist, you will be at the forefront of coordinating and optimising our omnichannel marketing strategy. Your focus will be on boosting customer engagement, enhancing lead generation, and improving sales and occupancy performance. This role involves:
- Leading and executing multi-channel branding, marketing, and advertising campaigns, ensuring creativity, consistency, and effectiveness in reaching our target audience.
- Managing and coordinating a talented team of contractors, including specialists in PR, SEO, SMM, SEM, content writing, and graphic design.
- Enhance and maintain Tri Care’s brand image. Ensure consistent messaging across all activities, social media channels, blogs, and third-party websites.
- Be a champion of content marketing. You will source, produce/manage, and share engaging, original content that drives brand storytelling across multiple digital and print platforms.
- Collaborating closely with other departments to ensure a unified and cohesive organisational approach.
- Working closely with our aged care residence and retirement community sites to drive local marketing initiatives and enhance individual site promotions.
- Analysing market data and consumer trends to inform strategic decisions.
- Managing events, partnerships, and community engagement initiatives.
Your Qualifications and Experiences:
- A minimum of 5 years of experience in marketing, with a strong emphasis on digital marketing (SEO, SEM, SMM, EDM, inbound, and content marketing).
- A degree in Marketing, Communications, or a related field.
- Proficiency in digital marketing tools and platforms, with experience in Facebook and Google Ads, and HubSpot (or other CRM tools) being advantageous.
- Previous experience in aged care, retirement, or real estate is highly desirable.
- Experience with InDesign and Graphic Designing is advantageous.
- Skilled in delivering or overseeing Google Ad Campaigns.
About You:
- You are results-driven and passionate about conversion optimisation.
- You have excellent leadership and communication skills, both written and verbal, with the ability to influence stakeholders at all levels.
- Can manage multiple projects and meet deadlines consistently.
- You have high standards and attention to detail.
- You are a fast learner with a proactive approach, demonstrating the initiative to independently identify, manage, and successfully execute projects.
- You are motivated and highly creative, with a flair for visual design and storytelling.
Why Join TriCare?
- Competitive salary with a contract position from February to July, potential for extension to full-time or part-time.
- Access to Mental Health Program for you and your family.
- Discounted Health Insurance, and corporate superannuation benefits.
- Free parking at our head office in Mt Gravatt, Brisbane South.
- A supportive environment that fosters creativity and professional growth.
Application Process:
Please submit your cover letter and resume highlighting your experience and accomplishments in similar roles. We are reviewing applications as they arrive and commencing interviews immediately, so we encourage you to apply promptly.
Additional Requirements:
A satisfactory Police Clearance Certificate as per the Aged Care Act 1997.
Note: Tri Care’s Head Office is a smoke-free workplace and does not consider applications received through recruiters.
Be a Part of a Team That Makes a Difference!
Apply today to contribute to TriCare’s mission of providing exceptional care and services to our community.
